The software that powers most ecommerce sites falls into one of two categories: custom-built sites that cost more than the GNP of most developing nations to produce; and sites built with off the shelf ecommerce applications. While they cost somewhat less, they show a distinct lack of creativity and flexibility. One thing they have in common is that they give the user very little control over the site once launched.

Until GembaCommerce. Gemba was built to support the philosophy that every product on an ecommerce site should be portrayed in its most favorable light, unencumbered by restrictive templates.

Every item on a GembaCommerce site can have its own unique look, feel and feature set. This doesn’t only mean that you have total control over the placement of product information, but control over the depth of information offered about each product. Up-sell, cross-sell to your hearts content. Include care/use booklets and warranty information. Or, if you use the on-line registration features included with GembaCommerce, you can provide extensive program information and sell books and tee-shirts together on the same pages of the site.

Every level of a sites hierarchy can have its own unique look, feel and feature set. If your site presents a wide variety of products, let's say fitness equipment, children's clothing and cookware, each section could have its own set of navigation buttons and features and varying levels of product depth. And you don't need to know a lick of programming!